Authority Content

The importance of authoritative content

You’re an expert in what you do. But it can be tricky to find the time and focus to share that expertise with your target customers.

On Marketing can help you create authority content that AI platforms will trust and cite. Authoritative content builds trust with both audiences and LLMs. It signals expertise, credibility, and reliability. Strong authority content boosts search visibility, attracts backlinks, and positions your brand as the definitive voice in your industry’s most important conversations. And the more frequently you produce content, the more LLMs will favor it in their answers.

Long-form blog articles

Long-form blog articles position your brand as a trusted authority by providing high-quality answers to your target audience’s questions. AI platforms prioritize comprehensive, well-structured content when selecting sources for generated responses. On Marketing can write articles that target your key topics with in-depth coverage, helping improve your chances of being cited in AI answers while boosting organic search rankings.

Original research and poll-based statistics

AI engines reward fresh, credible data—especially original research and proprietary statistics that aren’t found elsewhere. We can conduct surveys and polls that give you figures, statistics, and trends that AI models are more likely to quote verbatim. Use them to create eye-catching infographics and reports, or simply cite them in your blog articles.

You’ll know you’ve shared something valuable when you start to see other websites and industry thought leaders cite your data. Original data attracts backlinks, media coverage, and social shares. For AEO, this means stronger visibility in high-value queries and a greater likelihood of your research being the go-to reference in your market.

Guides and e-books

We can develop comprehensive guides and e-books that demonstrate the best of your expertise and give your audience something truly valuable. In AEO, the depth and usefulness of your content are key. By offering expert-level resources, you increase the likelihood of AI platforms pulling from your content to answer user queries. These assets can also be gated for lead generation, turning authority into business growth.

Contributed articles for high-authority sites

Submitting articles to reputable, high-traffic sites in your industry can boost your brand’s credibility and send strong authority signals to AI engines. The resulting backlinks and mentions also help increase your visibility in generated answers. We can develop content that aligns your thought leadership with trusted industry publications so you can improve your standing in the “knowledge graph” AI models use to decide whose content to feature.

Editorial calendar for AEO

On Marketing can work with you to plan a series of content that highlights your expertise in chosen topics. The resulting editorial calendar will support your AEO efforts with regularly published content across your digital properties, social media, and third-party sites.

Content development services

Whether you already have an in-house content development team, work with an external agency for content, or need full-service content development, On Marketing can help. Choose your level of content planning, research, and creation with one or more of the following:

• A content brief with priority keywords and queries, key messages, and authoritative snippets
• A content outline that strategically integrates keywords, queries, and authoritative messages
• Content drafting and review with your marketing team
• Original research to generate proprietary data and statistics
• Design services for a professional, finished asset
• Derivative content for social media

We work with content development budgets of all sizes to make sure you’re getting the most from your marketing dollars.