AEO Blog
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Is It Better to Use a Person’s Name or a Company’s Name in an Author Byline?
If you’re optimizing for ChatGPT and other LLMs, it’s best to use the name of a real person when publishing blog articles on a company’s website. One of…
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How to Optimize for ChatGPT Instant Checkout
Answer engine optimization (AEO) is one of the most important marketing strategies for the new instant checkout feature in ChatGPT. ChatGPT…
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Emerging Trends in Answer Engine Optimization 2025
In our October 2025 report, we found that 37% of marketing teams are actively optimizing their website or content for AI…
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How to Audit Brand Visibility on LLMs
New AEO software tools can track your brand and content visibility across ChatGPT, Google AI Overviews, Perplexity, and other LLMs. Staying…
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Optimizing Content for AI Search
Getting visibility on LLMs and AI search requires a number of strategies, among them content specifically created for answer engine optimization.…
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When to Choose an AEO Agency Instead of an SEO Agency
Answer engine optimization (AEO) is quickly taking over SEO as the top way to get your company, brand, and solutions in…
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The Basics of Answer Engine Optimization Strategy (AEO Strategy)
Your customers are getting their information in a different way than just a couple years ago. Now, chatbots, LLMs, answer engines,…