Case Study
Customer Success Story: Academic Experiences Abroad
Discover how On Marketing helped an educational travel company go from zero visibility to position #4 in Google AI Mode.
Highlighting AI Visibility Opportunities
for Academic Tourism Company
When Academic Experiences Abroad (AEA) received its first lead from ChatGPT in 2025, the tourism company was eager to learn more about how AI search engines could play a role in marketing. But without LLM visibility reporting in place, AEA had no way to measure how its brand was showing up in questions related to educational travel.
On Marketing performed an initial assessment to give AEA a
baseline for brand visibility, along with recommendations for how to quickly improve search results.
Brand visibility report
A report showing AEA’s visibility vs. competitors in ChatGPT, Google AI Mode, Perplexity, and other AI answer engines.
Keyword and topic strategy
A list of prioritized keywords, topic clusters, semantic keywords, and questions to help optimize for both traditional and AI search.
llms.txt file
An llms.txt file to make it easy for LLM crawlers to find and understand the content on AEA’s site.
Schema markup strategy
Guidance on how to use schema markup to identify FAQs and how-to content.
Planning
Recommendations organized by immediate, mid-term, and long-term actions.
Ongoing reporting
Weekly monitoring for target questions to measure the impact of AEA’s answer engine optimization.
Case study results
In just the first week after assessment, AEA started to see an increase in visibility for both AI search queries and SEO keywords.
#4
Position in Google AI Mode
Ranking for a targeted, non-branded search term (improvement from 0% visibility a week prior)
50%
Increase in Perplexity
Increase in brand mentions for educational travel-related questions (week over week)
#3
Position in Google search
Ranking for a prioritized site-wide keyword (improvement from 0 ranking a week prior)
“On Marketing has been super helpful in improving our online visibility. They outlined a very clear path with tangible improvements to make. Once we started to make the improvements, our search rankings went up. Very happy with the results we have seen so far.”
—Sam Brier, Founder and Director, Academic Experiences Abroad
Academic Experiences Abroad (AEA) provides educational tourism in locations around the world. With a focus on custom services for universities, AEA specializes in faculty-led programs, working holidays, homestays, and other immersive travel that makes a positive impact. Learn more at aeastudyabroad.com.
