Category: AEO
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If you’re optimizing for ChatGPT and other LLMs, it’s best to use the name of a real person when publishing blog articles on a company’s website. One of my clients recently asked which was better: using a real person’s name as the author of a blog article, or simply listing the company’s name? This is…
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Answer engine optimization (AEO) is one of the most important marketing strategies for the new instant checkout feature in ChatGPT. ChatGPT has been recommending products for a while, but in September, OpenAI announced its new ChatGPT Instant Checkout feature. Now shoppers can buy some of the products ChatGPT suggests without even leaving the chat. Will…
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In our October 2025 report, we found that 37% of marketing teams are actively optimizing their website or content for AI search. Three years ago, ChatGPT changed how we interact with AI. People were thrilled to see how easily the AI chatbot could answer a question or explain a topic—for example, what’s the difference between…
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Answer engine optimization (AEO) is quickly taking over SEO as the top way to get your company, brand, and solutions in front of your B2B prospects. An AEO agency solves different problems than an SEO agency. In this post, I’ll answer some common questions, like: What is answer engine optimization (AEO)? First, though, let’s start…
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Your customers are getting their information in a different way than just a couple years ago. Now, chatbots, LLMs, answer engines, and similar AI-driven platforms are answering their questions and pointing them to resources. All of this means the old SEO playbook isn’t enough, and is dying fast. Your brand, your products and your company…