Category: AEO

  • When to Choose an AEO Agency Instead of an SEO Agency

    When to Choose an AEO Agency Instead of an SEO Agency

    Answer engine optimization (AEO) is quickly taking over SEO as the top way to get your company, brand, and solutions in front of your B2B prospects. An AEO agency solves different problems than an SEO agency. In this post, I’ll answer some common questions, like: What is answer engine optimization (AEO)? First, though, let’s start…

  • The Basics of Answer Engine Optimization Strategy (AEO Strategy)

    The Basics of Answer Engine Optimization Strategy (AEO Strategy)

    Your customers are getting their information in a different way than just a couple years ago. Now, chatbots, LLMs, answer engines, and similar AI-driven platforms are answering their questions and pointing them to resources. All of this means the old SEO playbook isn’t enough, and is dying fast. Your brand, your products and your company…