Category: AI-Optimized Content
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If you’re optimizing for ChatGPT and other LLMs, it’s best to use the name of a real person when publishing blog articles on a company’s website. One of my clients recently asked which was better: using a real person’s name as the author of a blog article, or simply listing the company’s name? This is…
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Answer engine optimization (AEO) is one of the most important marketing strategies for the new instant checkout feature in ChatGPT. ChatGPT has been recommending products for a while, but in September, OpenAI announced its new ChatGPT Instant Checkout feature. Now shoppers can buy some of the products ChatGPT suggests without even leaving the chat. Will…
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Getting visibility on LLMs and AI search requires a number of strategies, among them content specifically created for answer engine optimization. Your pain point is simple: your business isn’t showing up in ChatGPT or Google AI Overviews, while your competitors are (even though their solutions aren’t necessarily even as relevant). At this point, you’ve probably…