In our October 2025 report, we found that 37% of marketing teams are actively optimizing their website or content for AI search. Three years ago, ChatGPT changed how we interact with AI. People were thrilled to see how easily the AI chatbot could answer a question or explain a topic—for example, what’s the difference between…
For your content to show up in Google AI Overviews and ChatGPT responses, you’ll need to structure your content wisely and give direct answers. Remember all that time you spent on SEO so that your website would show up on the first page of Google results? Things sure change fast. Now, if you’re not mentioned…