Category: Generative Engine Optimization
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If you’re optimizing for ChatGPT and other LLMs, it’s best to use the name of a real person when publishing blog articles on a company’s website. One of my clients recently asked which was better: using a real person’s name as the author of a blog article, or simply listing the company’s name? This is…
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Answer engine optimization (AEO) is one of the most important marketing strategies for the new instant checkout feature in ChatGPT. ChatGPT has been recommending products for a while, but in September, OpenAI announced its new ChatGPT Instant Checkout feature. Now shoppers can buy some of the products ChatGPT suggests without even leaving the chat. Will…
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In our October 2025 report, we found that 37% of marketing teams are actively optimizing their website or content for AI search. Three years ago, ChatGPT changed how we interact with AI. People were thrilled to see how easily the AI chatbot could answer a question or explain a topic—for example, what’s the difference between…