Category: GEO Strategy
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In our October 2025 report, we found that 37% of marketing teams are actively optimizing their website or content for AI search. Three years ago, ChatGPT changed how we interact with AI. People were thrilled to see how easily the AI chatbot could answer a question or explain a topic—for example, what’s the difference between…
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For strategically-minded executives, optimizing for LLM visibility is as critical as traditional SEO. And learning how to report on the success of GEO, and the KPIs associated with success, can help prove out the benefits of your investment. Lots of our posts are technical. On our Generative Engine Optimization blog, you can find tactical posts…