Category: Uncategorized


  • What Are the KPIs for GEO?

    For strategically-minded executives, optimizing for LLM visibility is as critical as traditional SEO. And learning how to report on the success of GEO, and the KPIs associated with success, can help prove out the benefits of your investment. Lots of our posts are technical. On our Generative Engine Optimization blog, you can find tactical posts…

  • How the LLMS.TXT File Can Help with Generative Engine Optimization

    Want to create a llms.txt file for your website? Here’s everything you need to know. There’s a new standard in town, and you’ve probably heard of it, which is why you’re here. That’s right, it’s llms.txt. In this post we’ll answer the following questions: What is LLMS.TXT? Llms.txt is the new (proposed but de facto)…

  • How OpenAI’s Browser will Transform GEO for B2B

    OpenAI is launching an AI-powered web browser. By the time you’re reading this, it’s likely to have already been launched. Maybe you’re using it now, and maybe it’s even how you found this blog post. Here’s what you need to know about how it impacts Generative Engine Optimization (GEO) for B2B companies. What is OpenAI’s…

  • How to Structure Your Website for AI

    You already know about Generative Engine Optimization (GEO) or you probably wouldn’t be reading this post. But you’re here to learn more: How LLMs (like ChatGPT, Gemini, Perplexity and others) are crawling your website. How to structure your website so your content and brand show up on LLMs. And more. In this article you’ll learn…