New AEO software tools can track your brand and content visibility across ChatGPT, Google AI Overviews, Perplexity, and other LLMs.
Staying competitive in today’s search environment means thinking about how your brand and content show up in LLM-powered interfaces like ChatGPT and Google AI Overviews. If you’re already planning to make answer engine optimization (AEO) a part of your marketing strategy, you’re ahead of the game. But where do you begin?
Table of Contents
Visibility tracking is core to your AEO strategy
Your AEO journey starts with measurement. Without visibility tracking, you risk being misrepresented or out-ranked by competitors. By tracking your brand mentions and sentiment in popular LLMs, you can identify content gaps and benchmark your share of voice for yourself.
In general, visibility tracking involves three steps:
Identify the prompts you want to track
These are the questions you believe your target audiences are asking LLMs. Your job is to get your brand and content to show up in the responses to these questions. You may want to perform a full user search query analysis to come up with the best questions and semantic keywords to target.
Perform an initial audit to see where you rank today
This involves sending your prompts through each LLM you want to track to see how it responds. The results will tell you whether your brand is being mentioned and what’s being said about it. Your audit could also involve an overall domain analysis that measures the quality and authority of your content, citations, and technical SEO.
Set up weekly or monthly tracking
You’ll want to know whether your AEO strategies are working, so make a plan for how you’ll continue to measure your brand visibility in each LLM.
If you’re just starting to explore AEO (or don’t have a budget for it yet), you can do a manual search by simply typing your prompts into ChatGPT, Perplexity, Google AI Mode, and your other favorite LLMs. This is the most basic way to see how you’re coming up in search results.
Best tools for tracking brand visibility in AI search platforms
Of course, manual searches will only get you so far. If you ask ChatGPT the same question more than once, you’ll probably see a different answer. Your chatbot also might be biased based on any previous conversations you’ve had. So, manual searches are not the best way to get an accurate view of how other people’s searches are going.
The good news is that even though AEO is a relatively new practice area, there are already plenty of LLM brand visibility tools to choose from. The right one really comes down to your budget, how many brands you’re tracking, and which AI models matter most to you.
The software tools below are some of the leaders in brand visibility tracking. In addition to tracking visibility in ChatGPT and other LLMs, all of these tools can measure your brand’s share of voice and sentiment analysis. You can get an analysis of your entire domain, or you can track specific prompts to see how you rank for each.
LLM brand visibility tools – feature and pricing comparison
| Feature | Scrunch AI | Writesonic | Profound | Semrush | Otterly | Rankscale |
|---|---|---|---|---|---|---|
| Platforms monitored | ChatGPT Google AI Overviews Google AI Mode Gemini Perplexity Claude Meta AI | ChatGPT Google AI Overviews Gemini Perplexity Claude Microsoft Copilot Meta AI | ChatGPT Google AI Overviews Google AI Mode Gemini Perplexity Claude Microsoft Copilot Meta AI DeepSeek Grok | ChatGPT SearchGPT Google AI Mode Gemini Perplexity | ChatGPT Google AI Overviews Google AI Mode Gemini Perplexity Microsoft Copilot | ChatGPT Google AI Overviews Google AI Mode Gemini Perplexity Claude Microsoft Copilot DeepSeek Grok Mistral Large |
| Unique strength | Identifies misinformation and content gaps | Integrates with content optimization tools | Enterprise-level strategic insights | Integrates AEO into existing SEO platform | Affordable & user-friendly | Flexible with credit-based searches |
| Best fit for | Brands and agencies needing AI gap analysis | Brands and agencies focused on content optimization | Advanced strategists at enterprises and agencies | Brands and agencies already using SEO at scale | Startups, small agencies, and budget-conscious teams | DIY-ers that want to start small with the ability to scale up |
| Pricing | Starter: $300/month Growth: $500/month Pro: $1,000/month Enterprise: Custom pricing | Professional: $199/month Advanced: $399/month Enterprise: Custom pricing | Profound Lite: $499/month Enterprise: Custom pricing | AI SEO: $99/month per domain | Lite: $29/month Standard: $189/month Premium: $489/month | Essentials: $20/month Pro: $99/month Enterprise: $780/month |
Affordable tools for small teams to monitor AI search visibility
If you’re on a budget or just want to explore casually, you can start monitoring your LLM brand visibility for less than $30 per month.
- Manual search: Free. You can type your prompts into LLMs one by one without the help of any tool and record the results yourself. However, this is a time-consuming exercise, and because your LLM might customize responses based on your previous queries, it’s not the most accurate way to get results.
- Rankscale (rankscale.ai): $20/month. You get a surprising amount of functionality with this tool, which charges a small credit for each search term in each AI engine. Plans start at $20 per month, which gives you enough credits to analyze dozens of search terms on a weekly basis, or a few more selective terms on a daily basis. You can buy more credits if you need them, or just upgrade to a bigger plan if you’re routinely going over the limit. Rankscale is best for DIY-ers who want to fine-tune their searches and aren’t intimidated by the developer-like interface.
- Otterly (otterly.ai): $29/month. Otterly gives you fool-proof user experience with a friendly dashboard that’s designed for the less-technical marketer or solopreneur. The entry-level plan is especially great if you’re only monitoring a single brand, giving you up to 15 search prompts to track.
AI visibility reports from On Marketing
For professional guidance on LLM brand visibility, get in touch with On Marketing. We can perform an initial visibility audit and set up ongoing tracking in ChatGPT, Google AI Overviews, Perplexity, and all other leading LLMs. Our AI visibility reports and dashboards make it easy for you to quickly see how your brand ranks. We also include strategic guidance on how to improve your results. As your AEO strategy evolves, you may want to add more functionality, track visibility for individual products or sub-brands, or get really strategic against a specific competitor. These tools are a great way to get your foot in the door with AEO, and then decide where to invest more of your time and budget.