Tag: GEO
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In our October 2025 report, we found that 37% of marketing teams are actively optimizing their website or content for AI search. Three years ago, ChatGPT changed how we interact with AI. People were thrilled to see how easily the AI chatbot could answer a question or explain a topic—for example, what’s the difference between…
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New AEO software tools can track your brand and content visibility across ChatGPT, Google AI Overviews, Perplexity, and other LLMs. Staying competitive in today’s search environment means thinking about how your brand and content show up in LLM-powered interfaces like ChatGPT and Google AI Overviews. If you’re already planning to make answer engine optimization (AEO)…
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Your customers are getting their information in a different way than just a couple years ago. Now, chatbots, LLMs, answer engines, and similar AI-driven platforms are answering their questions and pointing them to resources. All of this means the old SEO playbook isn’t enough, and is dying fast. Your brand, your products and your company…
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Not every AI search agency is the same. Some are really content or SEO agencies in disguise. Others don’t have the LLM knowledge to be the expert consultants your business needs. Still others don’t have the tools or team. Find out what’s right for you. Whether you’re a CMO, a growth marketer, or an SEO…
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What are vector embeddings? And why will they expand beyond keywords in search ranking signals? Vector embeddings are a core element of how LLMs match results to a search, and how LLMs attempt to gauge meaning. In this post, you’ll learn all about vector embeddings, how AI tools use them, and how you can leverage…
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For strategically-minded executives, optimizing for LLM visibility is as critical as traditional SEO. And learning how to report on the success of GEO, and the KPIs associated with success, can help prove out the benefits of your investment. Lots of our posts are technical. On our Generative Engine Optimization blog, you can find tactical posts…
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Learn what LLM crawlers and AI bots are indexing from your site and how they perform, the content they prioritize, their feature sets, and what they filter out. If you’re a marketer, you want to know how LLMs work so you can make sure your products and brands are best represented when prospects go to…
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Want to create a llms.txt file for your website? Here’s everything you need to know. There’s a new standard in town, and you’ve probably heard of it, which is why you’re here. That’s right, it’s llms.txt. In this post we’ll answer the following questions: What is LLMS.TXT? Llms.txt is the new (proposed but de facto)…
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OpenAI is launching an AI-powered web browser. By the time you’re reading this, it’s likely to have already been launched. Maybe you’re using it now, and maybe it’s even how you found this blog post. Here’s what you need to know about how it impacts Generative Engine Optimization (GEO) for B2B companies. What is OpenAI’s…
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A generative AI search engine optimization agency helps you show up in LLM-based search tools and chatbots It used to be that marketers would only have to think about showing up in Google searches. Ah, simpler times. Now your audiences are finding information in new ways. ChatGPT, anyone? Even Google has evolved, showing its AI Overviews…