Tag: GEO


  • How the LLMS.TXT File Can Help with Generative Engine Optimization

    Want to create a llms.txt file for your website? Here’s everything you need to know. There’s a new standard in town, and you’ve probably heard of it, which is why you’re here. That’s right, it’s llms.txt. In this post we’ll answer the following questions: What is LLMS.TXT? Llms.txt is the new (proposed but de facto)…

  • How OpenAI’s Browser will Transform GEO for B2B

    OpenAI is launching an AI-powered web browser. By the time you’re reading this, it’s likely to have already been launched. Maybe you’re using it now, and maybe it’s even how you found this blog post. Here’s what you need to know about how it impacts Generative Engine Optimization (GEO) for B2B companies. What is it?…

  • What does a generative AI SEO agency do?

    A generative AI search engine optimization agency helps you show up in LLM-based search tools and chatbots It used to be that marketers would only have to think about showing up in Google searches. Ah, simpler times. Now your audiences are finding information in new ways. ChatGPT, anyone? Even Google has evolved, showing its AI Overviews…

  • How to structure your website for AI

    You already know about Generative Engine Optimization (GEO) or you probably wouldn’t be reading this post. But you’re here to learn more: How LLMs (like ChatGPT, Gemini, Perplexity and others) are crawling your website. How to structure your website so your content and brand show up on LLMs. And more. In this article you’ll learn…

  • What’s the difference between AI search monitoring and LLM monitoring?

    AI search monitoring tells you how your brand and content are showing up in Google AI Overviews, ChatGPT, and Perplexity Before you can get serious about generative engine optimization (GEO), you need a way to monitor your performance. Much like with SEO, you’ll need a baseline to see where you are today, along with ongoing…

  • Is my brand coming up in AI searches?

    Comparing AI-powered search results for GEO: Google vs. Gemini chat vs. ChatGPT vs. Perplexity vs. Copilot Gartner predicts that traditional search engine volume will drop 25% as more people use AI chatbots to answer their questions. If you’re just getting started with generative engine optimization (GEO), your first step should be to see how your…