Tag: Stragegy

  • Optimizing Content for AI Search

    Optimizing Content for AI Search

    Getting visibility on LLMs and AI search requires a number of strategies, among them content specifically created for answer engine optimization. Your pain point is simple: your business isn’t showing up in ChatGPT or Google AI Overviews, while your competitors are (even though their solutions aren’t necessarily even as relevant). At this point, you’ve probably…

  • When to Choose an AEO Agency Instead of an SEO Agency

    When to Choose an AEO Agency Instead of an SEO Agency

    Answer engine optimization (AEO) is quickly taking over SEO as the top way to get your company, brand, and solutions in front of your B2B prospects. An AEO agency solves different problems than an SEO agency. In this post, I’ll answer some common questions, like: What is answer engine optimization (AEO)? First, though, let’s start…

  • The Basics of Answer Engine Optimization Strategy (AEO Strategy)

    The Basics of Answer Engine Optimization Strategy (AEO Strategy)

    Your customers are getting their information in a different way than just a couple years ago. Now, chatbots, LLMs, answer engines, and similar AI-driven platforms are answering their questions and pointing them to resources. All of this means the old SEO playbook isn’t enough, and is dying fast. Your brand, your products and your company…

  • What Are the KPIs for GEO?

    What Are the KPIs for GEO?

    For strategically-minded executives, optimizing for LLM visibility is as critical as traditional SEO. And learning how to report on the success of GEO, and the KPIs associated with success, can help prove out the benefits of your investment. Lots of our posts are technical. On our Generative Engine Optimization blog, you can find tactical posts…