Website Optimization for AI Search

How can you best optimize your website for visibility in AI-generated answers?

On Marketing can help you optimize your website for AI search with structured content, advanced schema markup, and llms.txt files that guide how LLMs use your content. The result: stronger visibility in AI-generated answers, more accurate brand representation, and higher authority in both traditional and next-generation search results.

Content structuring

AI search engines and LLMs prioritize clarity, structure, and direct answers. To help LLMs understand and prioritize your information, we optimize your site’s content with:

• Highly visible answers
• Strategic headings
• Bulleted lists and tables
• Metadata

This increases the likelihood of your brand being cited in AI-generated responses and featured snippets. Well-structured content also improves user experience, reduces bounce rates, and boosts overall search rankings.

AEO schema markup

We implement advanced schema markup to help AI engines and search platforms understand your content with precision. This includes making your site “machine-readable” by properly tagging:

• FAQs
• How-to guides
• Q&As
• Reviews
• Product pages

Schema gives LLMs additional context that goes beyond keywords, so they can quickly grab the content that best answers their users’ questions. Adding schema markup can also improve your chances of appearing in rich snippets.

llms.txt file creation

The llms.txt file is the new frontier of website optimization—an emerging standard that directs large language models (LLMs) on how they can use your content. We help you create and implement llms.txt to control how AI platforms crawl, reference, and cite your site. This ensures your content is visible where you want it to be.